gov.noaa.nmfs.inport:20626 eng UTF8 dataset Access Database, spreadsheets Pacific Islands Fisheries Science Center 808-725-5300 1845 Wasp Blvd. Honolulu HI 96818 USA https://www.pifsc.noaa.gov WWW:LINK-1.0-http--link Website Website for this organization information 8:00 a.m. - 4:30 p.m. resourceProvider Chan, Hing Ling (808)725-5395 1845 Wasp Blvd. Honolulu HI 96818 USA HingLing.Chan@noaa.gov pointOfContact Pan, Minling (808)725-5349 1845 Wasp Blvd. Honolulu HI 96818 USA minling.pan@noaa.gov 8:30 a.m. - 5:00 p.m. HST M-F pointOfContact 2026-03-04T19:17:25 ISO 19115-2 Geographic Information - Metadata Part 2 Extensions for imagery and gridded data ISO 19115-2:2009(E) Aquaculture Willingness To Pay Hawaii Survey 2010 2011-08-08 publication NOAA/NMFS/EDM 20626 https://www.fisheries.noaa.gov/inport/item/20626 WWW:LINK-1.0-http--link Full Metadata Record View the complete metadata record on InPort for more information about this dataset. information Pacific Islands Fisheries Science Center 808-725-5360 1845 Wasp Blvd. Honolulu HI 96818 USA pifsc.info@noaa.gov https://www.pifsc.noaa.gov WWW:LINK-1.0-http--link Pacific Islands Fisheries Science Center Website Pacific Island Fisheries Science Center homepage information 8:00 a.m. - 4:30 p.m. originator tableDigital A survey was conducted and implemented in Hawaii in 2010 to investigate consumer perceptions and preferences including consumer awareness concerning production methods (farm-raised vs. wild-caught), seafood labeling, and environmental issues. The survey also addresses food safety and nutrition, cultural traditions, consumption patterns, and taste and product form preferences. The data was collected through surveys online, at Times Supermarket locations and farmers' markets. 523 responses were collected: 183 online and 340 in-person. A conjoint analysis estimated willingness to pay across four different fish species, tuna, salmon, tilapia and moi (Pacific threadfin). This data can be used to determine species-specific attributes that affect consumers' willingness to pay and purchasing decisions. With the NOAA Aquaculture Policy drafted in 2010 and implemented in 2011, seafood market research is important. The objective of this study is to examine consumer preferences for farm-raised vs. wild-caught fish as well as other fish product attributes. Stakeholders will be able to use the research results to better target appropriate markets and facilitate policy decisions aimed at promoting and developing the aquaculture and seafood industry. In addition, the data set allows for a comparison of survey results and demographic profiles derived from two survey approaches, since questionnaires were administered both in-person and online. completed Pan, Minling (808)725-5349 1845 Wasp Blvd. Honolulu HI 96818 USA minling.pan@noaa.gov 8:30 a.m. - 5:00 p.m. HST M-F pointOfContact Pan, Minling (808)725-5349 1845 Wasp Blvd. Honolulu HI 96818 USA minling.pan@noaa.gov 8:30 a.m. - 5:00 p.m. HST M-F custodian notPlanned Legacy Data Set theme PARR Exclusion ECONOMICS PIFSC SOCIOECONOMICS aquaculture conjoint analysis seafood preferences theme 2010 temporal Hawaii place DOC/NOAA/NMFS/PIFSC > Pacific Islands Fisheries Science Center, National Marine Fisheries Service, NOAA, U.S. Department of Commerce dataCentre Global Change Master Directory (GCMD) Data Center Keywords 2017-04-24 publication 8.5 Earth Science Data and Information System, Earth Science Projects Division, Goddard Space Flight Center (GSFC), National Aeronautics and Space Administration (NASA) https://forum.earthdata.nasa.gov/app.php/tag/GCMD%2BKeywords GCMD Keyword Forum Page Global Change Master Directory (GCMD). 2025. GCMD Keywords, Version 22. Greenbelt, MD: Earth Science Data and Information System, Earth Science Projects Division, Goddard Space Flight Center (GSFC), National Aeronautics and Space Administration (NASA). URL (GCMD Keyword Forum Page): https://forum.earthdata.nasa.gov/app.php/tag/GCMD+Keywords information custodian PIFSC Socioeconomics Program: Economics Research Metadata Portfolio project InPort otherRestrictions Cite As: Pacific Islands Fisheries Science Center, [Date of Access]: Aquaculture Willingness To Pay Hawaii Survey 2010 [Data Date Range], https://www.fisheries.noaa.gov/inport/item/20626. NOAA provides no warranty, nor accepts any liability occurring from any incomplete, incorrect, or misleading data, or from any incorrect, incomplete, or misleading use of the data. It is the responsibility of the user to determine whether or not the data is suitable for the intended purpose. otherRestrictions Access Constraints: Non-confidential summaries for public access/display otherRestrictions Use Constraints: A. The user is responsible for the results of any application of this data for other than its intended purpose. B. The developers of this data are concerned with assuring its proper use. Before the data are used to draw specific scientific conclusions, potential users are requested to contact the Data Steward for background on the data. Acknowledgement of products derived from this data set should be cited. While efforts have been made to ensure that these data are accurate and reliable, PIFSC cannot assume liability for any damages or misrepresentation caused by any inaccuracies in the data or as a result of changes to the data caused by system transfers. restricted Hard copy interview forms are locked in a secured area. The electronic data are stored on government computers with all the proper Government security measures in place, including firewalls, individual username login, and password protection. NOAA Data Management Plan (DMP) NOAA/NMFS/EDM 20626 https://www.fisheries.noaa.gov/inportserve/waf/noaa/nmfs/pifsc/dmp/pdf/20626.pdf WWW:LINK-1.0-http--link NOAA Data Management Plan (DMP) NOAA Data Management Plan for this record on InPort. information crossReference eng; US oceans MS Excel State of Hawaii | Currentness: Ground Condition 2010-06-25 2010-08-25 Division: Ecosystem Science Divsion Program: Socioeconomics Program Program Lead: Justin Hospital Authorities: None Ownership: PIFSC Study Area: State of Hawaii Spatial Resolution: Island Frequency of Collection: one time Type of Data Collected: consumer perception and awareness data, willingness to pay, demographics Collection Method: In-person and online Recording Media: Paper Documentation on Collection/Creation Standards: Available Validation and QC procedures: Available Documentation on Quality Control: Available Storage Location: NOAA Inouye Regional Center Storage Media: External hard drive, network drive Storage Format: MS Excel Backups: Available Documentation on Storage and Security: Available Distribution Method: Encrypted Zip file false eng false Data Table CleanHIAll 2016-03-14 publication Pacific Islands Fisheries Science Center 808-725-5360 1845 Wasp Blvd. Honolulu HI 96818 USA pifsc.info@noaa.gov https://www.pifsc.noaa.gov WWW:LINK-1.0-http--link Pacific Islands Fisheries Science Center Website Pacific Island Fisheries Science Center homepage information 8:00 a.m. - 4:30 p.m. distributor https://www.fisheries.noaa.gov/inport/item/20626 WWW:LINK-1.0-http--link Full Metadata Record View the complete metadata record on InPort for more information about this dataset. information dataset Accuracy Sample was considered representative and non-biased with sample size=523. Measurement error was minimal. Completeness Report Data was completed with no omissions and selection criteria. Sample was random sample. After the data were collected through in-person interview, data were entered into the data entry file. Then the entered data were cleaned with logic checking, skipping patterns, and outliers. otherRestrictions otherRestrictions Access Constraints: None | Use Constraints: None